Type Lesson

Experimenting with logo hierarchy.

Trying to place a number of logos together and erase the hierarchy.

Looking at sizing and positioning.

Type Lesson

This type task was to create a leaflet from a given body of text and logo images.

The leaflet had to speak to the audience quickly before they decide to throw it on the floor. The logos needed to be of equal size or dominance so that none of them seem favoured.

Body Text

Anti BNP Meeting Leeds

Anti BNP activists from around Yorkshire and Humberside are gathering this Saturday in Leeds.

Yorkshire Unite Against Fascism are having their annual conference and will be discussing amongst other things how to stop the racist and fascist BNP getting a Euro MP elected in June.

Saturday March 14th

Swarthmore Centre, near Park Lane College

Leeds 10am-1pm

Speakers include:

Linda McAvan MEP

Gloria Mills UNISON national officer & ex President TUC

Bill Adams Yorkshire & the Humber TUC regional secretary

Bev Miller Chair UNISON Black Members Committee

Abdul Gooljar Islamic Society of Britain

Paul Clays CWU regional secretary

Ian Stevenson NUT regional secretary

Fiona Edwards Women's Officer Sheffield University Student Union

Lee Billingham Love Music Hate Racism

This is an important meeting for people who want to ensure we don't wake up to a nightmare on June 5th with British and European Fascists taking seats in the EU Parliament.

If the BNP get a foothold on the EU it will give them a bigger platform to peddle their poisonous message and give them significant financial resources.

Racism in Europe

Europe is often one of the first places people think of when racism is discussed. From the institutionalized racism, especially in colonial times, when racial beliefs — even eugenics — were not considered something wrong, to recent times where the effects of neo-Nazism is still felt. Europe is a complex area with many cultures in a relatively small area of land that has seen many conflicts throughout history. (Many of these conflicts have had trade, resources and commercial rivalry at their core, but national identities have often added fuel to some of these conflicts.)

Racism has also been used to justify exploitation, even using “pseudo-science”:

“Debates over the origins of racism often suffer from a lack of clarity over the term. Many conflate recent forms of racism with earlier forms of ethnic and national conflict. In most cases ethno-national conflict seems to owe to conflict over land and strategic resources. In some cases ethnicity and nationalism were harnessed to wars between great religious empires (for example, the Muslim Turks and the Catholic Austro-Hungarians). As Benedict Anderson has suggested in Imagined Communities, ethnic identity and ethno-nationalism became a source of conflict within such empires with the rise of print-capitalism.

    In its modern form, racism evolved in tandem with European exploration and conquest of much of the rest of the world, and especially after Christopher Columbus reached the Americas. As new peoples were encountered, fought, and ultimately subdued, theories about “race” began to develop, and these helped many to justify the differences in position and treatment of people whom they categorized as belonging to different races (see Eric Wolf’s Europe and the People Without History).

    Another possible source of racism is the misunderstanding of Charles Darwin’s theories of evolution. Some took Darwin’s theories to imply that since some “races” were more civilized, there must be a biological basis for the difference. At the same time they appealed to biological theories of moral and intellectual traits to justify racial oppression. There is a great deal of controversy about race and intelligence, in part because the concepts of both race and IQ are themselves controversial”.

Logos

Finished Design

Presentation Progress Crit - Top 10 Fashion Trends To Look Out For In 2011

Top 10 Chosen Fashion Trends To Look Out For In 2011

1. Biker Chic

2. 60s Lady Like

3. Sheer Maxi Dresses

4. Lace

5. Crochet & Macrame

6. Tassels

7. Wide Legged Trousers

8. Capri Trousers

9. Tail Hems

10. Crop Tops

Design Inspiration

Black & White, Clean Yet Messy

Big, Bold, Caps Lock Font

Chosen Font

Europe Underground Light

Chosen Music

Kap10kurt - Dangerseekers

Ink Effects

Key Features And Images

Sections of clothing

Only just enough of the product is seen to be able to work out what it is

Snippets and sneak peeks of what will be in the programme as to not reveal everything in the advertisement

Stills of models on the catwalk show the way the garments lie and move on the body.

Type Experimentation

Champagne & Limousines

Champignon

Champignon

Taller Evolution

Europe Underground Light

Europe Underground Medium

Livia 

Nouvelle Vague

Nouvelle Vague

Secret Code

It is hard to decide which font/fonts to chose because they will give the whole movie personality and style. 

Do I go for a sleek thin font?

A bold styled font?

Or an elegant calligraphic font?

Chosen Font:

Europe Underground Light

I have chosen this font because I feel it represents well both elegance and high fashion. It is both sleek, thin and styled with curves and circular accents.

I may introduce in new fonts along the way, however this will be my base font for both titles and body.

A3 Design Board

Peer Feedback

Content/Subject

How will the animation move? 

Really like the collage effect

Think you should look at MTV ads for context.

Pin down visual mediums.

Content/Visual

Fully research fashion editorials to find the correct type

Look at music for catwalks - YouTube

Comments

Look at fashion illustrations

Illustrate ove images and use the cut out models as stills with fluid drawing linking one to another - hair into clothes.

MTV collage ads.

My Own Observations

What channel will it feature on? - Online on a fashion website.

Draw over the still images to show how the garment will make you look - sinch in at the waist.

Scan in actual material to create a background.

Look at 2011 music and upcoming bands.

Show the movement of the text 'writing'.