Monday, 14 March 2011

Ted Baker - What Makes The Perfect Lady?

The Huffington Post


Blue-eyes, blonde hair, and, most importantly, on a salary considerably lower than her boyfriend or husband.


These are key attributes that define the perfect woman, if the latest survey if to be believed.


According to recent poll of 66,000 men, their idea of the ideal female would also weigh a slim nine-and-a-half stones, live on her own and occasionally wear glasses.
The research, carried out by the online dating site ukdating.com, also found that 54 per cent of males would not date anyone who earns more than £25,000 a year.
Most men ranked 'blue eyes' as the most important attribute followed by 'long blonde hair', with 'occasionally wears glasses' as third.
The results contrast sharply to when the same survey was carried out by the website on women earlier this year.
It found that Mr Right must be a high earner on £60,000 a year who drives a Mercedes and lives in a £300,000 property in the home counties.

Ted Baker - Miss Perfect

To kill two birds with one stone other items from the Ted Baker range will be included in the perfect lady and perfect gentleman POS.

The watches of course will be the focal point however each 'perfect' style will be created by including other Ted Baker clothing and accessories to help emphasise the different styles of 'perfect'.

Miss Dress-to-impress





Miss Flirt
















Miss Money









Sunday, 13 March 2011

Ted Baker - Chosen Idea

Perfected - Perfect Ted

Mr Perfect and Miss Perfect

Mr Perfect
Mr Charmer
Mr. Party
Mr. Business

Miss Perfect
Miss Flirty
Miss Dress-to-impress
Miss Money

so

What needs to be designed?

Watch packaging
Range logo
Window display
Leaflets for watches
pos - accessoires for watch cabinet.

Ted Baker - Design Boards