After thinking about the useful and useless categorization, I have decided to make two magazines
The art magazine will feature sculpture, photography, painting, drawing etc.
The design magazine will feature product design, advertisement, brand identity, architecture etc.
The magazines will be available to buy separately or as a pair.
The magazines should have a range of supporting merchandise which with strengthen the brands presence.
I would like the covers to be very plain, mainly white so they stand out against the rest of the multi coloured existing magazines.