My final ideas use kinetic type to portray each word (pop, zoom, expand). The words themselves don't necessarily 'pop, zoom or expand' but the sequences as a whole represent the idea. Because I have not yet full got to grips with After Effects I will be keeping the frame in the same place throughout the 5 second animations and the text will move in and around. At the moment I don't feel confident that moving the frame as well will give as good of an overall effect than if I just stick with the basics and move the text around.
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