General movement uses lines and opacity. With uppercase text and bold imagery. Imagery should only show a sneak peak of the garments as to intrigue the viewer to watch the whole programme.
Colours should be kept neutral with black and white text to contrast against the background. These 10 second idents will incorporate snippets from the 50 second title sequence to help keep the feeling of fluidity. The 50 second title sequence will show information as to what will be in the programme but will not give away everything.